Decoding the Midterm Ad Blitz: Spotting Propaganda Techniques

Your feeds are packed with campaign ads right now, and each one is built to move you. In this hands-on workshop, we’ll use Semblen’s new political ad tracker , which runs 2026 Senate and governor race ads from Facebook, Instagram and YouTube through an analysis of rhetorical techniques, alongside the FEC money behind Senate races. With 9,529 ads analyzed so far, there’s plenty to work with.

Descriptions on this page were excerpted from Media Education Lab's own published materials.