Win the Prospective Family: How to Turn Your Tech Approach Into an Enrollment Advantage
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Class size, college placement, athletics, financial aid. Every admissions team has those answers ready. Now families ask one more: "What's your approach to A.I., devices, and social media? How are you preparing students for the world they live in?" Schools that answer with a policy lose the moment. Schools that answer with a proactive approach to technology and a plan on how they’ll align with their families to equip students are the ones that stand out this back to school season. This session gives Heads of School, Directors of Marketing, and Directors of Admissions a repeatable way to talk about modern life skills education as an enrollment advantage, grounded in the 1M+ anonymous student responses The Social Institute has gathered on social media, A.I., screen use, and well-being. Attendees will learn: The four concerns underneath that question, and what each signals about a family's decision. A framework for answering it, and the five places that language belongs: admissions page, viewbook, tour script, interview, re-enrollment conversation. How to put student voice data in front of families at admissions events and board meetings.
Audience
Admissions Office, Alumni Office, Development Office
Presenters
Alli Lipsher (Account Executive)
Descriptions on this page were excerpted from NYSAIS's own published materials.